Jules Price grew up outside of Washington, D.C.  She received a bachelor’s degree in psychology and music at Connecticut College, and then moved to New York City to pursue her passion of singing and theatre.  She performed professionally for 15 years in musicals and operettas, including the National and International Tour of The Sound of Music as "Maria" throughout the U.S., Canada and Korea, and then understudied Marie Osmond in the role throughout Singapore, Bangkok, and Hong Kong.  She currently still performs with the New York City Ballet as a principal singer in West Side Story Suites.

Jules relocated to Sarasota, FL with her husband Jeremy, the chef/owner of Innovative Dining, a boutique private dining and catering company.  It was there that she was first introduced to an online greeting card and gift business, having received a birthday card and gift card from someone she’d never met.  With no previous background in the profession, Jules instantly saw the value of the tool and the exciting opportunity it presented.   She moved forward with focus, enthusiasm, and a desire to help and support others.  This business opened up an unexpected worldwide platform to voice her down-to-earth and relatable advice and experiences.   

Her inspirational mindset, quirky sense of humor, and ability to empower and inspire people into action has created a wide impact across both business and personal realms.  She continues to be a corporate motivational trainer, voiceover artist, top earner in relationship marketing, and author of her first book, “Secrets from the SOC Drawer.”  Jules is passionate about helping others to “listen to life,” get out of their own way, and achieve all the success they desire.